Content calendar 3 months: the practical SME template

Content marketing without a calendar = chaos: you publish sporadically, repeat themes, forget important dates. A well-planned 3-month content calendar + 30 min/week execution = consistent publishing.

2-hour base setup

1. Identify 4-5 "pillar topics" (your main subjects)
2. Each week covers 1 main pillar topic
3. Decide cadence per channel (e.g. blog 1×/week, LinkedIn 3×/week, IG 5×/week)
4. Pick tool (Notion, Airtable, basic Google Sheet)
5. Plan first 12 weeks

Typical SME weekly distribution

Calendar structure in tool

• Publication date
• Channel
• Pillar topic
• Title/headline
• Status (idea / draft / ready / published)
• Owner (who writes)
• Asset link (Drive, Figma, etc.)

Topic balancing

For every 10 contents, distribute:

• 4 educational (teach, pure value)
• 3 social proof (cases, testimonials)
• 2 thought leadership (opinions, controversial takes)
• 1 promotional (product/service)

More than 20% promotional = audience runs.

Weekly routine (30 min)

• Monday 9-9:30am: review week's calendar, unblock content, schedule in tool
• Scheduler tools: Buffer (€6/month), Hootsuite (€49/month), Later (€18/month)

Monthly replanning (1 hour)

End of month: review performance, identify what works, plan next month based on data. No improvisation.

Content calendar is 70% of a structured marketing team's work. Setup in AI Email Boost.

Want to apply this to your SME?

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