How much does an SME website cost in 2026

The most-asked question

"How much does a website cost?" — it's the first question 90% of business owners ask. Honest answer: it depends. But it's not an excuse, it's a fact.

Below are realistic ranges for the European market in 2026, based on what we actually do at Gamerbit, and what makes a difference in the quote.

The 4 main ranges

Landing page — from €800

One page focused on one action (quote form, booking, signup). Ideal to test a service or pair with ad campaigns.

Includes: custom design, commercial copy, form, GA4 tracking, mobile-first, live in 2 weeks.

When it's NOT enough: if you need to present an entire company with multiple services, a landing is limiting. You need a full site.

Business Website — from €2,000

5-8 page company site: home, about, services, contact, optionally blog. Tidy, professional presence.

Includes: design, guided copy, basic technical SEO, GA4, GBP setup, ready to grow.

When it's NOT enough: if your main goal is generating qualified enquiries, you need something more structured.

Conversion Website — from €3,500

A site strategically designed to turn visits into enquiries. Architecture, copy, CTAs, tracking — all aligned to the commercial goal.

Includes: discovery + competitor analysis, commercial copy, custom design, GA4/GTM event tracking, CRO setup for the first 90 days.

When it's NOT enough: if you sell products online or manage a catalogue, you need e-commerce.

E-commerce — from €2,500

Full online shop (WooCommerce or Shopify) with product catalogue, cart, payments, conversion tracking.

Includes: platform setup, up to 30 products loaded, Stripe/PayPal payments, order management training.

What balloons the price: large catalogues (300+ products), ERP integrations, multilingual, product configurators.

What really moves the quote

1. Number of pages

Three pages cost half of ten. Obvious, but many projects bloat from "5 needed" to 20.

2. Who writes the content

If the agency writes the copy, it costs €1,500-3,000 more. If you provide it (and it's usable), you save.

3. Photography and visuals

A pro photo shoot can cost €500-1,500. Generic stock photos cut price but also perceived quality.

4. Integrations

Basic form: zero. Form with CRM (HubSpot, Pipedrive), booking calendar (Calendly), automated quote system: each integration adds time.

5. Tracking

A site without tracking is half a site. Configuring GA4, GTM, events, dashboards costs €300-800 more but it's the difference between "we launched" and "we're improving".

6. Ongoing management

The build is 60% of the first-year total cost. Hosting, maintenance, edits, monitoring need to be budgeted. From €89/month with the Digital Presence package.

When a quote is too low

If someone offers a complete site at €500, careful. Almost certainly:

• They're using a template with no customisation
• They don't write copy
• They don't configure tracking
• They leave it standing without support
• They charge €80/h for any extra change

The "€500 site" ends up costing €1,500 within 6 months, with lower quality.

When too high

A simple business website isn't worth €8,000. If you're quoted high figures, ask:

• How many hours is it?
• What's included beyond the build?
• Do you really need that level of customisation?

Getting an honest quote

Fastest way: request the free audit. We analyse what you have, what you actually need, and give a realistic range — even if we're not the ones doing the work.

If you want to see clear-priced packages: Gamerbit packages.

Want to apply this to your SME?

If you'd like a concrete analysis of your situation, request the free audit from Gamerbit. In 48 hours we tell you exactly where you're losing leads, time or budget — no sales pitch.

If you already know what you need and want a steady system, the Conversion Website package is the most direct starting point.