Founder KPI dashboard: 7 numbers to check every week

Founders who don't look at numbers weekly decide by feeling. Founders with well-built dashboards decide with data in 5 minutes. Here are the 7 critical KPIs and how to automate the dashboard.

The 7 essential founder KPIs

1. Weekly MRR/Revenue: simple trend, week over week
2. New customers weekly: comparison same prior period
3. Pipeline value: open deals weighted by probability
4. Lead generation: new leads weekly, source breakdown
5. Churn rate: customers lost weekly
6. Cash position: current liquidity + runway
7. Top 3 ad campaigns: ROAS, conversion rate

Practical Looker Studio setup (free)

1. Connect GA4, CRM, Stripe via API/connector
2. Create 7 visualisations (1 per KPI above)
3. Layout: 1-page dashboard, mobile-friendly
4. Daily auto-refresh
5. Automatic Monday weekly email summary

Alerts for immediate intervention

• Revenue drops >15% week-over-week → alert
• Lead drop >30% → alert
• Weekly churn >1% → alert
• Cash below critical threshold → alert

Tool: Looker Studio doesn't send native alerts, use Google Sheets + Apps Script for automation.

Founder weekly routine (Monday 9-9:15)

1. 5 min: scan dashboard
2. 5 min: identify 1-2 anomalies
3. 5 min: write 3 week priorities

Common mistakes

• Dashboard with 30 metrics (overload, none watched)
• No alerts (problem discovered end of month)
• Only absolute numbers, no comparison/trend
• Non-mobile dashboard (founders look from phone)

Well-built dashboard = informed founder without burnout. Full setup in Gamerbit packages. See free audit for unit economics analysis.

Want to apply this to your SME?

If you'd like a concrete analysis of your situation, request the free audit from Gamerbit. In 48 hours we tell you exactly where you're losing leads, time or budget — no sales pitch.

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