Social editorial calendar for micro-SMEs: the realistic template

Most editorial calendars suck because they're ambitious: "5 IG + 3 LinkedIn + 2 TikTok posts per day". For a micro-SME without a social media manager, impossible. Here's a REALISTIC 4-week calendar you can actually follow.

Realistic frequency per platform

• LinkedIn (primary B2B channel): 3 posts/week
• Instagram (for service/local): 4-5 posts/week (2-3 Reels)
• Facebook: 2 posts/week — only if you have active community, else skip
• TikTok: 0 unless you've read the guide and the 4 criteria apply
• YouTube: 1 video/month (if you have production capacity)

Weekly template (2 hours of work)

Monday 9-10am — week scheduling:

• Tue: LinkedIn lesson learned (1,000 chars)
• Wed: Instagram Reel + Story
• Thu: LinkedIn controversial take (800 chars)
• Fri: Instagram carousel client/case
• Sat: Instagram Story "week at the office"

Monday 10-11am — content prep for the day + drafts for upcoming.

Monthly (4 extra hours/month)

• Week 1: LinkedIn long-form post (2,500 chars)
• Week 2: 1 "educational" Reel (60 sec)
• Week 3: Newsletter + LinkedIn cross-post
• Week 4: Metrics review, A/B test next format

Total weekly time: 5-7 hours. Sustainable for founder/small team. Anything more requires outsourcing or a dedicated employee.

Want to apply this to your SME?

If you'd like a concrete analysis of your situation, request the free audit from Gamerbit. In 48 hours we tell you exactly where you're losing leads, time or budget — no sales pitch.

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