Free tool

Schema Markup Generator (JSON-LD)

Build valid JSON-LD structured data for your pages in minutes, with no coding required.

Schema markup is a snippet of code, usually written in JSON-LD format, that describes your content in a language search engines understand directly: this is a product with this price, this is a business with this address, this is a set of frequently asked questions. This free schema markup generator builds that code for you, field by field, so you don't have to memorize the schema.org vocabulary or risk a syntax error that makes the markup invalid.

For a small business, correctly implemented structured data can make the difference between a plain blue link and a search result with star ratings, an FAQ dropdown, or clear business details attached. It won't rewrite your content or fix a weak page, but it removes ambiguity for search engines and is one of several technical building blocks covered in our SEO & GEO visibility work. If you'd rather have someone check your whole site's structured data and technical setup, request a free 48-hour check-up.

How to use it

  • Choose the schema type you need (Organization, LocalBusiness, Product, FAQ, Article, and more).
  • Fill in the fields with your business or page details — name, URL, address, prices, questions, or other relevant data.
  • Copy the generated JSON-LD code and paste it into the of the target page on your site.

Need a hand beyond the tool? See the related service or get the free 48h Check-up.

Frequently asked questions

Does adding schema markup guarantee better rankings?
No. Schema markup does not directly boost rankings. It gives Google and other search engines clearer, structured information about your content, which can make your pages eligible for rich results such as star ratings, FAQ dropdowns, or breadcrumbs. The actual ranking impact still depends on your content quality, relevance, and overall SEO.
Where do I put the JSON-LD code the tool generates?
Paste the generated block inside the of the relevant page, or anywhere in the if your CMS doesn't let you edit the head easily. Most website builders and CMS platforms also offer a plugin or custom-code field for this.
Which schema type should I use for my page?
It depends on the page content: use Organization or LocalBusiness on your homepage or about page, Product for e-commerce items, FAQPage for a Q&A section, and Article for blog posts. Using the wrong type can confuse search engines, so match the schema to what the page is actually about.

A tool is a start. Enquiries are the goal.

In the free 48h Check-up we look at your case and tell you, data in hand, where to start.

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