Prompt engineering: 10 prompts for the sales team

A well-structured business prompt saves 30-60 minutes per task. A badly-written prompt produces mediocre output that takes 20 minutes to revise. Here are 10 structured prompts for the most frequent SME sales activities.

1. First email to a new lead

You are a salesperson for [SECTOR]. Write a first contact email for [LEAD NAME], working as [ROLE] at [COMPANY].
Context: they downloaded [LEAD MAGNET] / left a request on landing.
Tone: direct, not salesy.
Length: max 100 words.
Include: 1 hook specific to their sector, 1 question, light CTA (15-min call).
DO NOT use: "I hope this email finds you well", "industry leader", emojis.

2. Post-quote follow-up

Write follow-up email for client [NAME] who received quote for [SERVICE] 7 days ago and hasn't replied.
Context: €[VALUE] project, we already had technical call.
Tone: friendly, proactive.
Length: 80 words.
End with: 2 concrete options (15-min call OR YES/NO/LATER reply).

3. Handle "too expensive" objection

Reply to objection: "Your quote is higher than the competition".
Context: [DESCRIBE real added value, e.g. "30-day post-launch optimisation, tracking included"].
Output: reply in 3 paragraphs.
Tone: confident not defensive.
End with: question that repositions value.

4. Summarise a client call

Turn these call notes into:
1. Executive summary 5 bullets
2. Action items with owner and deadline
3. Decisions made
4. Follow-up email to send within 24h

Notes: [PASTE RAW NOTES]

5. Product technical sheet

Create technical sheet for [PRODUCT/SERVICE].
Audience: [BUYER PERSONA].
Structure: name, problem solved, how it works (3 points), included, excluded, price, FAQ (5).
Tone: technical but accessible.
Length: 300-400 words.

6. Lost customer recovery email

Write email to reactivate customer [NAME] who hasn't ordered in [PERIOD].
Context: was regular client, likely loss reason [REASON].
Include: acknowledgement of time passed (no guilt), relevant news since last contact, concrete offer to come back.
Tone: warm, personal.

7. LinkedIn connection request message

Write LinkedIn connection request to [NAME, role, company].
Context found on their profile: [RECENT POST/EVENT/CONTENT].
Length: max 300 characters (LinkedIn limit).
NO pitch: only specific reason you want to connect.

8. Automatic Q&A

You are the AI assistant for [COMPANY].
You know: [PASTE FAQ + service brochure].
Reply to user question in max 80 words.
Tone: cordial, direct.
If question is out of scope say: "For that you need to talk to a consultant, can I book a call?"

User question: [INSERT]

9. Structured sales proposal

Create sales proposal outline for [CLIENT], sector [SECTOR].
Service requested: [SERVICE].
Client budget: €[X].
Output: outline with 8 sections (executive summary, context, solution, deliverables, timeline, price, terms, next steps).

10. Landing page bullets generation

For [PRODUCT/SERVICE] landing page, generate:
- 3 alternative hook headlines (max 10 words)
- 3 sub-headlines (max 20 words)
- List 5 concrete benefits (no buzzwords, each with a number or example)
- 3 most common objections and replies (max 30 words each)
- 1 primary CTA + 1 secondary

For full business prompts setup on your SME: AI Email Boost €890.

Want to apply this to your SME?

If you'd like a concrete analysis of your situation, request the free audit from Gamerbit. In 48 hours we tell you exactly where you're losing leads, time or budget — no sales pitch.

For a complete system, the 2026 no-brainer offers are the most direct starting point.