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WordPress hosting 2026: honest comparison for SMEs

WordPress hosting 2026: honest comparison for SMEs

Hosting €30/year = slow site, no support, frequent hacks. But €1000/year enterprise isn't for everyone. Here's honest 2026 comparison.

The 4 main players

  • Aruba: Italian, €30-200/year. Pros: prices, Italy datacenter. Cons: average performance, saturated support
  • SiteGround: €100-400/year. Pros: price/performance balance, excellent support
  • Kinsta: €30-150/month. Pros: top managed WordPress, enterprise performance
  • Cloudways: €15-90/month. Pros: control plane on DigitalOcean/AWS, easy scaling

For what site type

SiteRecommended hosting
Brochure <1,000 visits/monthSiteGround Start
Blog/business 1k-10k visitsSiteGround GoGeek
Mid-volume e-commerceCloudways or Kinsta Starter
Enterprise site >100k visits/monthKinsta Pro+

What to check before signing

  • Automatic backups included (mandatory)
  • Free SSL (Let's Encrypt)
  • SSH access (for debug)
  • Staging environment
  • Free migration assistance
  • Guaranteed SLA uptime (99.9%+)

Common mistakes

  • Buying cheap hosting for business-critical
  • No added CDN (see CDN article)
  • Never testing backups (90% fail first restore)
  • No external uptime monitoring

Hosting is the foundation. Everything else crashes if it's poor. Investing €100-400/year more pays in performance + peaceful sleep.

Want to apply this to your SME?

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